As we strive to effectively inform now and later move into the persuasion section, we want to become more aware of our words themselves, as we saw briefly in lecture recently, and as your book describes in depth. Take a look at how a theorist talks of the ways we reduce our audience’s uncertainty with concrete words. Why might reducing uncertainty help us persuade? Why would concrete words help do that? What ways might you incorporate these ideas in your upcoming speeches?

“Another linguistic feature closely related to uncertainty reduction is the use of
concrete words. Concrete words are associated with more contextualized and detailed
representations of objects (Doest, Semin, & Sherman, 2002; Schwanenflugel & Stowe,
1989; Seifert, 1997) and allow faster processing through both verbal and nonverbal
semantic systems (Paivio, 1986, 1991). We reason that a concrete persuasive
argument provides more specific information for representations of financial
situations, and hence more effectively reduces uncertainty and builds lender
confidence regarding whether the borrower has the means and desire to repay the
loan. Consequently, lenders are more confident in their understanding of the
borrower’s situation when the profile provides additional concrete information and
are more likely to fund loan requests that use more concrete words. In the present
study, we pay attention to three language dimensions that signal the concreteness of
persuasion messages, namely the use of article (e.g., a, an, and the), prepositions (e.g.,
in, at, of, on, etc) and quantifiers (e.g., many, lots of, etc.), and predict that these
three dimensions contribute to funding success.”

(p. 23: Larrimore, Laura , Jiang, Li , Larrimore, Jeff , Markowitz, David and Gorski, Scott(2011) ‘Peer to Peer
Lending: The Relationship Between Language Features, Trustworthiness, and Persuasion Success’, Journal of Applied
Communication Research, 39: 1, 19 — 37.)

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